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A Partnership Fueling Global Expansion and Innovation

SUNMI‘s partnership with MASTER SOWFTWARE (owned by PETCOM, founded in 2006) was highlighted at the recent ViennaUp festival, an event that has quickly become a cornerstone for the European startup ecosystem. Petcom, a software company known for its expertise in fiscalization solutions, took the opportunity to showcase their latest innovation, the Master Web platform, designed to be accessible on all major platforms—iOS, Android, and Google Play.

This solution aims to revolutionize how businesses manage their operations, offering a seamless user experience across multiple devices and markets. By leveraging SUNMI’s advanced hardware and Petcom’s sophisticated software, the collaboration is poised to deliver powerful tools that enhance efficiency, security, and customer engagement globally.

Overcoming Regulatory Challenges

The introduction of Serbia’s new Law on Fiscalization two years ago brought digital fiscalization to the forefront. Although the implementation period was challenging, Petcom has successfully navigated the regulatory environment, continuously adapting to the evolving needs of their clients.

The law is adequate for our needs, but there’s still room for improvement, especially in ensuring that it’s applied equally across all businesses,

says Mr. Milan Petek, founder and CEO of Petcom.

Mr. Petek emphasizes the importance of technical support, stating that in the software industry, success often hinges on the quality of customer service and the ability to quickly address any issues that arise.

Breaking into the Global Market

Since its inception in 2019, Master Software has been at the forefront of fiscalization solutions in Serbia. The company has developed a range of products that cater to the needs of various industries, including Master ESIR solutions for restaurants, retail, and hotels, and the Master LPFR device, which ensures continuous fiscal operations even without an internet connection. Additionally, their e-invoicing software simplifies the creation, sending, receiving, storing, and approval of invoices.

Petcom’s collaboration with SUNMI amplifies their capability to offer these solutions on a global scale, making them accessible to businesses of all sizes and in diverse markets.

The Future of SUNMI x Master Software

Looking ahead, Master Software plans to continue expanding its presence at international events, building on the momentum from ViennaUp. Master Software is committed to innovation and growth, with a focus on improving their technical support systems to ensure the highest level of customer satisfaction.

For SUNMI, this partnership represents an opportunity to showcase the versatility and reliability of their hardware in conjunction with Petcom’s software solutions. As they work together to bring these innovations to market, both companies are well-positioned to make a significant impact on the global business landscape.

I am pleased to have collaborated with Petcom’s Master Software on the successful implementation of their software solution on our latest SUNMI D3 Pro and SUNMI V2s devices in the Serbian market. As an industry leader, SUNMI offers trusted solutions and devices capable of seamless POS and payment operations across different industries. The SUNMI ecosystem of hardware and software is designed to provide the best user experience and efficient operations. With our strong portfolio and upcoming products, we are confident that we will be able to serve future customers’ needs in the best possible way.

Explains Mr. Delimir Tasic, Channel Development Manager – Adriatics & Greece

In a rapidly evolving digital world, the SUNMI x Master Software collaboration is a testament to the power of partnerships in driving technological advancement and global expansion. As they continue to push the boundaries of what’s possible, businesses around the world stand to benefit from the cutting-edge solutions born from this innovative alliance.

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